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    All Basic knowledge about lash & brow Becoming a Lash & Brow Artist How to start & grow a lash salon Techniques & Trending

    When Can You Open Your Own Lash Salon? – There's a Better Time to Start Than You Might Think

    Many people believe that once they've completed a lash course, created a few beautiful sets, and built up a h...

    How to Get More 5-Star Reviews: The Secret Isn't Asking for Reviews—It's Creating a Five-Star Experience

    If you asked me what helped my salon earn more and more five-star Google reviews over the years, my answer wouldn't b...

    How to Optimize Your Google Business Profile for Your Beauty Salon: Sometimes Clients Find You There Before They Find Your Instagram

    How to Optimize Your Google Business Profile for Your Beauty Salon: Sometimes Clients Find You There Before They Find Your Instagram

    There's one habit I've noticed among many clients across Europe. Before they send you a message. Before they ...

    20 Instagram Content Ideas for Lash Studios: Never Run Out of Things to Post Again

    20 Instagram Content Ideas for Lash Studios: Never Run Out of Things to Post Again

    If you've already read my previous article about building an Instagram account as a lash artist, you've proba...

    How to Build an Instagram Account as a Lash Artist: You Don't Need to Be an Influencer to Get Clients

    How to Build an Instagram Account as a Lash Artist: You Don't Need to Be an Influencer to Get Clients

    One of the biggest misconceptions I see among new lash artists is this: They believe that before Instagram can bring ...

    How Much Can Lash Artists Earn in Europe? Is It Still as Profitable as It Was a Few Years Ago?

    How Much Can Lash Artists Earn in Europe? Is It Still as Profitable as It Was a Few Years Ago?

    One of the most interesting things about working as a lash artist is this: Whenever people find out what I do...

    How to Build a Portfolio as a New Lash Artist: Your Clients Usually Choose You Before They Ever Meet You

    How to Build a Portfolio as a New Lash Artist: Your Clients Usually Choose You Before They Ever Meet You

    There's a moment that almost every beauty professional experiences at some point. You've just finished a lash set you...

    How to Create Volume Fans Faster and More Consistently: Don't Chase Speed Before You Master Consistency

    How to Create Volume Fans Faster and More Consistently: Don't Chase Speed Before You Master Consistency

    There used to be a small box tucked away in one of my drawers. Inside weren't beautiful Volume fans. Instead, it was ...

    10 Common Mistakes Beginner Lash Artists Make: Things I Wish Every Student Knew Earlier

    10 Common Mistakes Beginner Lash Artists Make: Things I Wish Every Student Knew Earlier

    In the lash industry, there's a stage that almost everyone goes through. It's the moment when you finish a lash set, ...

    The Journey to Becoming a Professional Lash Artist: Don't Just Focus on the Destination—Embrace the Journey

    The Journey to Becoming a Professional Lash Artist: Don't Just Focus on the Destination—Embrace the Journey

    If I showed you two photos today— One of the very first lash set I created over ten years ago. And one of my most rec...

    Is It Better to Learn Lash Extensions Online or In Person? After Years of Teaching, I No Longer Believe There's Only One Right Answer

    Is It Better to Learn Lash Extensions Online or In Person? After Years of Teaching, I No Longer Believe There's Only One Right Answer

    A few years ago, my teaching schedule changed almost overnight. Instead of meeting students every day at the salon, I...

    How Long Does It Take to Learn Lash Extensions Before You Can Start Working?

    How Long Does It Take to Learn Lash Extensions Before You Can Start Working?

    If you've ever looked into becoming a lash artist, you've probably seen advertisements saying things like: "Become a ...

    How Should You Care for Your Eyebrows After a Treatment? Small Things That Can Shape Your Results for Months to Come

    How Should You Care for Your Eyebrows After a Treatment? Small Things That Can Shape Your Results for Months to Come

    I still remember a client who sent me a message just two days after her eyebrow appointment. The message was short: "...

    Who Is Brow Lamination Best For? You Might Already Have the Perfect Brows for It Without Realizing It

    Who Is Brow Lamination Best For? You Might Already Have the Perfect Brows for It Without Realizing It

    Last week, a client walked into the salon and said: “I don’t think Brow Lamination is really for me.” I asked her why...

    Comparing Microblading and Powder Brows: Which One Is Right for You?

    Comparing Microblading and Powder Brows: Which One Is Right for You?

    If you’re researching semi-permanent eyebrow treatments, you’ve probably come across the two most popular options tod...

    What Is Microblading? Why So Many People Call It the Best Investment They've Ever Made for Their Eyebrows

    What Is Microblading? Why So Many People Call It the Best Investment They've Ever Made for Their Eyebrows

    There's a conversation I've heard countless times in the salon. A client sits down and says: "I have to fill in my ey...

    What Is Brow Lamination? The Treatment That Makes People Look in the Mirror and Say, "Why Didn't I Do This Sooner?"

    What Is Brow Lamination? The Treatment That Makes People Look in the Mirror and Say, "Why Didn't I Do This Sooner?"

    There's one phrase I hear all the time after a Brow Lamination appointment. A client looks in the mirror. Tilts her h...

    What Should You Do Before Your First Lash Extension Appointment? Things I Wish Every Client Knew

    What Should You Do Before Your First Lash Extension Appointment? Things I Wish Every Client Knew

    There’s something I’ve noticed after many years as a lash artist. First-time lash clients usually fall into two group...

    How Long Do Eyelash Extensions Last? The Answer Most Clients Don’t Expect

    How Long Do Eyelash Extensions Last? The Answer Most Clients Don’t Expect

    There’s a moment I experience almost every week. A client looks in the mirror after finishing a fresh set of lashes. ...

    Do Eyelash Extensions Make Your Natural Lashes Fall Out? The Truth Every Responsible Lash Artist Should Tell You

    Do Eyelash Extensions Make Your Natural Lashes Fall Out? The Truth Every Responsible Lash Artist Should Tell You

    If there's one question that almost every first-time client asks me, it's this: "Do eyelash extensions make your natu...

    Classic vs. Volume Lashes: The Difference Most Clients Only Understand After Getting Extensions

    Classic vs. Volume Lashes: The Difference Most Clients Only Understand After Getting Extensions

    If there's one question I've been asked more than any other throughout my years as a lash artist, it's this: "Should ...

    The Most Popular Eyelash Extension Styles Today: Classic, Hybrid, Volume, and Mega Volume

    The Most Popular Eyelash Extension Styles Today: Classic, Hybrid, Volume, and Mega Volume

    A client sits down on the lash bed, opens her phone, and shows me a photo. Then she asks: "Can I get lashes like this...

    What Is Eyelash Extensions? My Journey From Knowing Nothing About Lashes to Never Wanting to Live Without Them

    What Is Eyelash Extensions? My Journey From Knowing Nothing About Lashes to Never Wanting to Live Without Them

    There’s one interesting thing I’ve noticed after more than 10 years in the lash industry: almost every first-time cli...

    A compilation of nail trends for 2026

    A compilation of nail trends for 2026

    In recent years, the nail industry in Europe has undergone a significant transformation, not only in techniques but a...

    How much capital is needed to open a nail salon in Europe? A realistic perspective after nearly 15 years in the business in Finland

    How much capital is needed to open a nail salon in Europe? A realistic perspective after nearly 15 years in the business in Finland

    "How much capital is enough?" is often asked when wanting to open a nail salon. The common answer is around €10,000–€...

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