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Preparing to open a lash salon makes it surprisingly easy to spend money on things that... don’t actually make money....
Walking into a lash supply store for the first time is a little like going grocery shopping when you’re hungry. Every...
In lash lifting and brow lamination, TGA and Cysteamine are two chemical ingredients commonly mentioned in products u...
Lash adhesive is one of the smallest bottles on your workstation, yet it can decide whether your appointment goes smo...
Opening a new salon usually comes with a lot of excitement. A new logo. New furniture. An Instagram page full of beau...
When you're preparing to open a lash studio, the exciting part is usually choosing the location, buying the treatment...
When you're new to the industry, the easiest way to set your prices is often to open Google, browse Instagram, or che...
You scroll through social media, and sometimes you see a lash artist showing off their new studio. Someone el...
Many people believe that once they've completed a lash course, created a few beautiful sets, and built up a h...
If you asked me what helped my salon earn more and more five-star Google reviews over the years, my answer wouldn't b...
There's one habit I've noticed among many clients across Europe. Before they send you a message. Before they ...
If you've already read my previous article about building an Instagram account as a lash artist, you've proba...
One of the biggest misconceptions I see among new lash artists is this: They believe that before Instagram can bring ...
One of the most interesting things about working as a lash artist is this: Whenever people find out what I do...
There's a moment that almost every beauty professional experiences at some point. You've just finished a lash set you...
There used to be a small box tucked away in one of my drawers. Inside weren't beautiful Volume fans. Instead, it was ...
In the lash industry, there's a stage that almost everyone goes through. It's the moment when you finish a lash set, ...
If I showed you two photos today— One of the very first lash set I created over ten years ago. And one of my most rec...
A few years ago, my teaching schedule changed almost overnight. Instead of meeting students every day at the salon, I...
If you've ever looked into becoming a lash artist, you've probably seen advertisements saying things like: "Become a ...
I still remember a client who sent me a message just two days after her eyebrow appointment. The message was short: "...
Last week, a client walked into the salon and said: “I don’t think Brow Lamination is really for me.” I asked her why...
If you’re researching semi-permanent eyebrow treatments, you’ve probably come across the two most popular options tod...
There's a conversation I've heard countless times in the salon. A client sits down and says: "I have to fill in my ey...
There's one phrase I hear all the time after a Brow Lamination appointment. A client looks in the mirror. Tilts her h...
There’s something I’ve noticed after many years as a lash artist. First-time lash clients usually fall into two group...
There’s a moment I experience almost every week. A client looks in the mirror after finishing a fresh set of lashes. ...
If there's one question that almost every first-time client asks me, it's this: "Do eyelash extensions make your natu...
If there's one question I've been asked more than any other throughout my years as a lash artist, it's this: "Should ...
A client sits down on the lash bed, opens her phone, and shows me a photo. Then she asks: "Can I get lashes like this...
There’s one interesting thing I’ve noticed after more than 10 years in the lash industry: almost every first-time cli...
In recent years, the nail industry in Europe has undergone a significant transformation, not only in techniques but a...
"How much capital is enough?" is often asked when wanting to open a nail salon. The common answer is around €10,000–€...
